What are brand pillars?
How does it know what my brand should talk about?
Ask a content strategist what separates a professional feed from an amateur one and you’ll hear the same answer: the professional feed has pillars — a small set of recurring themes that every post serves. Atonomuse builds this in.
Where do my pillars come from?
During onboarding, a discovery agent reads your website and drafts a brand profile: your voice, your audience, and three to five content pillars. A veterinary clinic might get pet-owner education, behind the scenes, seasonal health reminders, and client stories. A software product might get time saved, before/after, product transparency, and quality proof.
You review and edit all of it. The pillars are yours — the draft is just a head start.
How are they used?
Every concept the Ideator proposes is tagged with the pillar it serves, and the system tracks which pillar was used least recently. That least-used pillar gets deliberate priority — so your feed rotates through your themes instead of drifting toward whichever topic is easiest to generate.
Posts that don’t clearly serve a pillar don’t get made. That single rule filters out the vague, could-be-anyone content that makes feeds forgettable.
Can I change them?
Anytime. Edit a pillar, add one, remove one — the next generation batch follows the updated profile. Pillars are also where the Learner applies what it discovers: if one pillar consistently outperforms, that insight feeds back into how future concepts are chosen.